Friday, February 24, 2012

Springing into Fashion Colors

Everybody keeps asking what are the colors that I am getting in at the store for the upcoming spring line. All I can say is that this year colors are HUGE!! But not all colors. It is suprising to learn all of the colors for each season and it seems like such a simple thing to do, Figure them out. But it's not. There is so much research and forcasting that goes on at the Fashion Institute in NY. (I would love to go check it out some day) But I can tell you now that PANTONE has come out with the Fashion Report for 2012!!!

The major color for spring is Tangerine!! Gotta love a great color like that!! Other colors are Solar Power, Bellflower, Sodalite Blue, Cabaret, Margarita, Sweet Lilac, Driftwood, Cockatoo and Starfish. When you look at these colors you may see gold, lavendar, bright pink, navy, pastel green, pale pink, grey, aqua and tan but you really can't be using these fantastic names for the colors. I think it just spices up the colors and then you can repeat them more often but with different names. The best part about the PANTONE report is that is give you a little line graph as to what colors look great together. Hope this little guide will help you out...

Tangerine-- Alone
Solar Power with Bellflower
Cabaret with Sodalite Blue
Margarita with Sweet Lilac
Driftwood with Cockatoo
Driftwood with Starfish

The key to putting these colors together is to off balance the color scheme. One is to be the accent color to a more dominant color. For example if you are wearing Driftwood as the dominant color to your outfit, make your accessories (jewerly, shoes, purse, etc) the Cockatoo color palette. Color blocking is huge right now and these colors are great layouts to that type of trend.




There are very feminine yet bold and will help spruce up any dull closet. Because I know I do so I know you do it to. You look in your closet and say I have nothing to wear when you have a full closet. But the problem is you are a fashionista and want to stay within the times and styles. So yeah, you don't have anything in your closet to wear that will go with the new spring colors!! So come out to 4 Her Boutique and try out some of the great items we already have in. An amazing Tangerine Tulle blazer, Starfish and Cockatoo sweaters from Kensie, Starfish colored ankle crop pants from Pink Martini, a DeLux Fedora in Margarita and a super cute butterfly dress in Solar Power from Tulle!!https://www.facebook.com/#!/pages/4-Her-Boutique/125518857517453

Saturday, February 18, 2012

What are Designers thinking???

Fashion is not only my passion but it's my career. Everyone always askes me why I chose this side of the the fashion wheel and I always tell them that it has to do with the fact that I don't have the creativity to sit there and create these amazing pieces and then actually sew them together. Plus the fact that I can't draw a straight line with a ruler. I would rather have those people who love to design do that and then I will do what I do best and love and that is to put the outfits together, display items in the store and put together some great photo shoots. So why is it that when I have been looking at the pictures for the Fall Fashion Week in NYC all I can think is what the hell are some of  these designers thinking?? I know for a fact that I would never put any of that on let alone try to sell it to my clients.

Are the designers trying to scare everyone out of their minds with some new fashion?? Don't get me wrong there are some amazing new items and styles to go with the new trends but that one ugly piece just always stands out. It's like when you get bad service at a store or restuarant and that one time can ruin it for you forever. So I wanted to show you what some other people besides myself thought were some of the crazy and off the wall "masterpieces" of these designers.

Do you really want to look like you have other peoples hands touching you all over?? It kind of has the spooky feel and is giving me the creeps!!

This poor man!!! How much was he getting paid to wear this!! I know there wasn't a fight over this item. And honestly ladies, would your man even be caught dead in this when it was just the two of you? I know my husband wouldn't!!


All I can say with this one is Holy Fabric!!! I understand and love the fact that mixing prints as long as they are in the same color palette is fashion forward and trendy but why would you mix prints and fabrics!! It's just gaudy and overwhelming!! This poor model looks like she is going to fall over at any second walking the catwalk!! (or it could be the fact that she is only 14!!) That's a whole other rant and rave for another time!!

So needless to say if you are ever wondering if your outfit is just not top par think of these photos and ask yourself if you look as ridiculous as these poor models!!! Stop in and see me and I will tell you if it works or not!! I can't specify enough though, I give these designers tons of credit and I have so much admiration for them but you gotta know when something is a bust!! They do this every season for decades and they spark great new trends and fabulous styles that everyone can't wait to have but they need to step back and look in the mirror every once in a while too....

Thursday, February 9, 2012

Shopaholic Confession and Admittance

I have been going through all of the orders that I did at StyleMax and I have one conclusion... I am a shopaholic!! Yes Mom I am admitting it!! I have an obsession with anything that has to do with fashion and spending the green!! I come up with excuses to run to the stores and see if there is anything that I "have to have".

But I do have to give myself credit. I have been using my shopaholic tendencies for the store. So all of my clients get to benefit from my condition. I guess in turn I am turning them into shopaholics as well but hey, I don't want to be sitting in meetings by myself!! And we will all look fantastic as we sit there admitting to all of the things that we have purchased in the last week when we fell of the wagon!! Or maybe we will just skip the meeting all together and go shopping instead!!

I do have to say that this all started when my mother decided I needed to do all of her shopping since she liked my style so much. This came about by her shrinking all of my clothes so that they would fit her and I HAD to go out and purchase new ones. So my addiction is soley based on my mother not wanting to shop for herself!! But the good thing is I have an entire closet (okay 3) with fantastic apparel!! Thinking about it though, if I didn't have this vise I probably would have a hard time filling the store with great stuff for all of you to purchase.

The key to this condition is spacing yourself out. I don't consistantly buy clothes. You have to spread it out just a little bit. I may buy household items, shoes, cosmetics or scrapbooking stuff instead of clothes. All of this does soothe my need for spending. Retail Therapy really does work!!

Stylemax is the best place for those of us who have a shopping disorder and own a store!! Just picture 5 football fields long floor just filled with hundreds of vendors who sell thousands of lines for you to fill your stores!! A girl could get lost there and let me tell you I do!! You see all of the spring, summer and fall lines that will be hitting shelves in the next few months and just shop away!! But one of the best places on that floor is the Cash and Carry aisle!! Chicago being just 5 hours away does make for a great road trip so that way I have the entire trunk of my car to fill up with accessories for the store!!! You feel great being able to purchase something and actually get to take it home with you!! That is the rush for me.. Having that bag in my hand and being able to show everybody what I got!!

So if you see me out and about with bags in my hands just know I am keeping up to date on styles, getting things for the store or just having a little retail therapy!! Just nod your head hello and keep going. I will see you in that meeting soon enough!! We will hold it in the store and do some shopping afterward!!